After the initial product launch, the person-to-person payment method, PayID, needed an awareness boost. We needed to get more small businesses using it, while also increasing confidence in its security for consumers.
The PayID world is filled with characters whose lives are made better by PayID, from small business owners to the main consumer character Effie.
These characters have surprisingly rich lives and backstories, that are all infused with a cheeky playfulness designed to bring a touch of lightness to this financial product.
We sourced a voiceover talent and worked closely with a sound studio to bring these animated spots to life with musicality, personality and clarity.
The animation style is youthful and vibrant, and the scripts and creative direction reflected that, delivering an all-business message with plenty of playfulness.