The brief: make Screwfix famous for their new 60-minute delivery service, Screwfix Sprint.
When tradespeople aren’t on the tools they aren’t earning. Screwfix Sprint means they can keep working without having to go off to pick up tools or parts. So the creative task was to show this in a way that would get Sprint talked about on building sites across the country. Tradies busting moves to 80’s earworm ‘Break My Stride’ brought the benefit joyously to life.
We cast actors with trade backgrounds for authenticity and choreographed steps that would get tradies everywhere throwing a few shapes. We expanded the creative into the social realm, with carefully selected influencers and a smattering of celebrity appearances to boot.